Flyer
FRAMER, UI/UX Design, Website
Project Type
INTRODUCTION
Tesla’s internal design team approached us with a clear goal — to create a showcase site that reflected their innovation, precision, and design-forward thinking. This wasn’t just about cars. It was about designing an experience that matched the emotional and futuristic feel of the Tesla brand. Our objective was to create a digital space that felt fast, fluid, and distinctly “Tesla.”
PROBLEM
We crafted a high-performance layout using modular components built in Framer, ensuring seamless transitions and smooth animations. The interface was stripped of all unnecessary elements — bold, clean, and immersive. A dark theme set the tone, supported by sleek motion and full-screen visuals. We used Tesla’s own typography and iconography, repurposed carefully into a modern web framework.
GOAL
The goal of this project was to create a digital presence that clearly communicates Luno’s strategic depth and positions the studio as a long-term partner rather than just a service provider. The website needed to express authority, clarity, and confidence while guiding potential clients through a structured journey from understanding the agency’s philosophy to trusting its process.
FINAL PERFORMANCE
The microsite received acclaim both internally and across the Tesla design community. Engagement time nearly tripled compared to previous launches, and the feedback highlighted how well the experience captured Tesla’s spirit. Internally, the design team saw the project as a new benchmark — proving that storytelling and performance can live in perfect sync.
